NAME OF THE OPERATION: Establishment of systems for measuring the effects of digital communication and production of video content JPTT20-COVID19-DIGKOMVID
PURPOSE OF THE OPERATION: The main purpose / objective of the operation was to produce video content for the product level in English for presentation and advertising of product characteristics to foreign end customers and foreign business public and to establish a user tracking system and digital communication effects measurement system with analytical web tools
SUBSIDY AMOUNT: 9,520 EUR
OBJECTIVES AND RESULTS OF THE OPERATION: The operation pursued two objectives. The first was the production of video content for the product level in English for the presentation and advertising of product characteristics to foreign end customers and the foreign business public. The second goal was the optimization of websites and digital sales channels, the establishment of systems for measuring the effects of digital communications and tracking systems
The result of the production of video content is 10 product videos of the most important Hemptouch products which we use on the website for easier and above all visual presentation of products to potential customers to facilitate their purchasing decision, improve the shopping experience and especially during Covida19 influences greater interest and consequent sales.
The same applies to B2B customers, to whom we can present products and brands faster, more efficiently and, above all, cheaper with videos, which allows us to focus more on finding new potential customers and consequently influence higher sales.
Due to Covid19, the fairs are currently canceled, which makes personal contact with potential B2B buyers impossible, and we have thus gained the opportunity to present ourselves better online with videos. At the same time, we now have better opportunities to work with our existing B2B business partners (distributors, wholesalers, ..) and to educate our traders.
The result of website optimization is that the acquired analytical tools allow us to make as many foreign visitors of our websites as possible our customer. This gives us more sales, as there are fewer abandoned baskets, more purchases made, more sales and consequently a much better business result.
"The operation was selected for co-financing at the Public Call for co-financing the digitization of sales channels and presentation and marketing materials for promotion on foreign markets",
"The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund"
VIVANESS - International Trade Fair for Natural and Organic Personal Care
- WHEN: February 12. - 15. 2020
- WHERE: Nürnberg, Germany
- The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund
- About EU Fund
ECO LIFE SCANDINAVIA 2019 - the largest Sustainable Living trade show in Scandinavia
- WHEN: November 13 - 14 2019
- WHERE: MalmöMässan, Malmö, Sweden
- We are so delighted to be among speakers at this year’s Eco Life Scandinavia, and we look forward to seeing you there!
- About the event
Expopharm - Europe’s Biggest Trade Fair for the Pharmacy Market
- WHEN: September 25 - 28 2019
- WHERE: Dusseldorf, Germany
- There is nowhere else in the world where as many decision-makers from all the sectors of the field meet in one place. Here, the most important manufacturers present their new innovations to the whole field. The software houses introduce the latest versions of their programs, and first-class healthcare politicians and official representatives are on-site to determine the course for the market’s future.
- Read about the event here.
VIVANESS 2019 - International Trade Fair for Natural and Organic Personal Care
- WHEN: February 13 - 16 2019
- WHERE: Nürnberg, Germany
- The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund
- Read more here: EU funding
We met many potential business partners at the fair and gathered many contacts, both for advertising purposes and for the distribution of our products. With some of them we have already started partnership, while with many others we are still in the negotiation phase. We were very pleased with the participation at the Vivaness and we will definitely attend it again in future.
Hemp product of the year 2019 Winners of the Innovation Award 3rd place by European Industrial Hemp Association
We are so excited to announce that Hemptouch has won its first innovation award!
Here’s what the judges had to say: “Hemptouch Balancing Face Cream is a first ever skin care product formulated with 3 industrial hemp extracts: hemp hydrolate, CBD and hemp seed oil. This innovative face cream targets one of the biggest segments in skin care industry. It brings a brand-new approach to the fight against acne and oily skin, proving that hemp is a powerful alternative to over the counter medicine.”.
- WHEN: June 5 - 6 2019
- WHERE: Cologne, Nemčija
Hemptouch At The CBD Oscars 2019 In Barcelona: The Most Clinically Proven Brand
We returned from the World CBD Awards in Barcelona with the award in the prestigious Most Clinically Proven Brand category.
We've received the nomination in other three categories:
- The best cream or balm
- The best CBD oil
- The best media campaign
The CBD Oscars, as some people call this event, hosted innovative CBD product manufacturers from around the world. That is why winning the award in the clinically proven brand category is even more appreciated. The jury was convinced by the clinical studies we have done for our creams and balms in an independent lab. They dermatoligical test were performed on volunteers with different skin types and conditions:
- For all balms and creams: Proven not to be irritating to the skin and suitable for sensitive skin
- Nurturing Face Cream: It has been shown to raise skin moisture levels
- Balancing Face Cream: Proven to reduce sebaceous secretion
- WHEN: July 17 -19 2019
- WHERE: Barcelona, Spain
Bologna SANA 2018
- SANA, the international exhibition of organic and natural products, is the leading exhibition in Italy in the field of organic and natural products.
- WHEN: September 7 - 10 2018
- WHERE: Bologna, Italy
NOPE London 2018, 2019
- Natural & Organic Products Europe the region's biggest trade show for natural products, showcases everything from natural healthcare products, organic foods, through to eco-friendly personal care and eco-household products. It’s the one time of the year where serious trade buyers meet with over 700 leading suppliers for two days of business, networking, education and fun! Natural & Organic Products Europe 2018 featured more certified organic products than ever.
- WHEN: April 22 - 23 2018, April 7 - 8 2019
- WHERE: London, UK
The Mind Body Spirit London 2017 Wellbeing Festival
- First established in London in 1977, the Mind Body Spirit Festival stands as a spiritual icon with over 40 years experience of event innovation and inspiration. Today thousands of visitors from the UK and abroad attend our twice-yearly festivals in London and Birmingham attracted by our eclectic mix of musicians, international workshop leaders, best-selling authors, artists and cutting edge exhibitors.
- WHEN: April 28 - May 1 2017
- WHERE: London UK
Bologna Cosmoprof 2017
- Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product.
- WHEN: March 17 -20 2017
- WHERE: Bologna, Italy
MOS fair Celje 2015
- The fair featured a total of 1,500 exhibitors from 38 countries. Hemptouch talented team convinced the commission and ranked among top 10 young entrepreneurs.
- WHEN: September 8 - 13 2015
- WHERE: Celje, Slovenia
